Selling Your House? Qualities Your Selling Agent Should Have
Are you preparing for a move and need to put your current home up for sale? If so, it will help to have the assistance of a local real estate agent that can sell it. Before you sign a contract with an agent, here are some qualities they should have that will make selling your home easy.
They Have A History Of Successful Marketing
Talk to the agent about how they go about marketing homes for sale since it can give you an idea of how involved they are in the process. Some agents are very hands-off and will put up a listing on the MLS and a sign in your front yard, but it can help to do additional marketing to generate interest. Direct mail, social media ads, access to a network of potential buyers, and knowledge of the area can call come into play to create a successful marketing strategy.
In addition, it's important to know if these marketing strategies actually work. Ask about recent homes in the area they have sold, which strategies they used, and how long the home was on the market. This can give you a great idea of how successful they are at their job.
They Are Easy To Communicate With
Take note of how easy it is to reach the agent when you are talking with them. While it is a bit unreasonable to expect someone to pick up the phone every single time you call, they should call you back within a reasonable amount of time and not ignore your calls. You will definitely want to work with an agent that is easy to reach, especially because they will be lining up showings with potential buyers. If they are not returning your phone calls, it is likely that they are not returning calls from interested buyers.
They Can Competitively Price A House
Ask about how the agent will go about pricing your home for the initial listing price. Price the home too high, and it will sit on the market with no interest. Price the home low, and you'll end up losing thousands of dollars. A good agent will perform a comparative market analysis and show you the information they are using. This means pulling the prices of recently sold homes in your area that are similar to yours. This can give you a realistic expectation of what your home will eventually sell for when it is listed for sale.
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